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Must The Salesman In A Computer Store To Understand How Computers Work Or Is A Computer Just Like A Cars?
The vocation of a salesman is to sell something. Salesmen that are not adept in the calling of selling end up not making sales. This is true whether the salesclerk is selling cars, white goods, or computers. Car salesmen are not required to be motor mechanics so why ought we expect computer salesmen to also be a skilled computer technician?

Whenever something goes wrong with a car while it is under warranty we return it to the car sales yard and they organise their motor mechanics to fix it. A computer shop usually is a one or two person concern so if they were to employ a technician to fix the issues then there are fewer people doing the selling, sales decline, and prices have to go up to compensate. Many bigger computer retailers do employ technicians and their prices as you would expect are often bigger than the discount one and two man concerns.

With a smaller company, the salesclerk do have to double as technicians or they run into real difficulties when something stops functioning correctly on a computer they just sold. Another argument is that there are only a relatively few different models of car but each computer is unique. Even two computers of identical hardware setup usually have some differences in the software installed on them. With computers, even the order in which various software is loaded can affect the operation of the computer. Install software product A before software product B and all runs fine. Install software product B first and then when product A gets installed critical files get overwritten and the system totally screws up.

The real quandary is that salesclerk don't make good technicians. They are very unlike skills so if someone is good at one, they are usually lousy at the other. I (for example) make a very poor salesman.
Another impact of shop assistant not being technicians is that many of them do not even appreciate the nomenclature associated with the product they are trying to sell. This is all very well for standard product ranges such as cars (which only have a few optional extras) but computers literally have millions of likely variations that you may wish to order. If the salesman doesn't understand what these are then how can they make the sale. Some shops get around this problem by selling computers like a commodity item, you either buy one of the standard variants or you go elsewhere. They lose sales that way when their standard versions don't meet your needs.

I was at a PC show a few years ago. On one of the stands was a glass case containing three motherboards. That was the complete content of the stand. They weren't actually selling anything at the show, they were just showing these three motherboards. I asked the guy on the stand if one of the motherboards had bus-mastering. He couldn't answer the query because he didn't understand what bus-mastering was. He wasn't there to sell anything but he still managed to lose his company a potential future sale. Made me wonder what exactly he was there for.

I don't have a fix to this issue and I doubt that anyone else does. The situation hasn't fixed itself as computers have become more standardized, it has just evolved. Now there large numbers of people who get a stock standard computer to run stock standard software to perform a few simple operations that only use a small fraction of the capability of the cheapest available computer being talked into buying a much more expensive computer by the shop assistant because he and they don't know any better.

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